If you have joined any affiliate programs in the past, you may have noticed that some affiliate managers spend a lot of time connecting with their affiliates and others only send a welcome letter (which is actually sent via autoresponder)
Have you ever heard the old saying out of sight out of mind? That saying rings true when it comes to affiliate programs. Sometimes, a person will join an affiliate program on a whim and later forget that they joined it. Other people may start out as great affiliates, but could lose some of their enthusiasm or find a bright and shiny new program to promote. A good rule of thumb is to promote one program and focus on profiting from that one program. You are able to focus more of your energy on learning and promoting your one program and it keeps you from spreading yourself to thin.
By taking a few moments each week or month to communicate with affiliates, you will keep your program on their minds. Sometimes, all a person needs is a simple reminder and they will become an active affiliate again. With all of the things going on in people's lives everyday, a quick reminder would probably be very appreciated. If you think you are promoting a worthwhile program, chances are that your affiliates think that also.
A great way to communicate with affiliates is through a blog like you are reading right now. A blog is a web based log or journal that allows all members of the blog to communicate about related topics online. Blogs are growing in popularity everyday. Many blogs are available online and are fairly easy to start and promote. For a good example of a blog Click Here. Give your affiliate a weekly wrap up of any Internet marketing news you find interesting, links to sites that offer free reports or training that may be helpful, and any other information that would be beneficial to them. Sending a monthly newsletter is another way to keep in touch with affiliates as well as motivate them. Remember that you need to have their permission to send anyone an email newsletter or else it is considered SPAM. For the most part though, if you have affiliates, they have already given you permission to contact them with promotions or other special offers via email. For more information about SPAM Click Here. If you offer any type of monthly contests or bonus programs, you can list the previous months winners and announce the rules and prizes for the current months contest within the newsletters.
Whenever you are getting ready to launch a new product, start building buzz among affiliates by providing some teasers. By letting your affiliates know about a product launch a few weeks in advance, you can give them a chance to plan their content around the new product's theme. They can then build a little buzz of their own among their readers. This aids in creating a very successful product launch as well. Different people respond to information in different ways and some of your readers may enjoy participating in a teleseminar. This is a great way to provide group training on affiliate marketing practices as well as the features and benefits of your products. These calls can be recorded, allowing you to post the links in your affiliate resource center and blog where future affiliates can benefit from them, as well. Keeping the doors of communication between you and your affiliates open will help to build a successful and loyal team of affiliates who are ready, willing and able to refer sales. Just remember that your affiliates are your team members and are also your business partners. Effective communication among partners is essential to your affiliate program success.
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