It takes time to build a successful affiliate program, but the results are well worth it.
Think of your affiliates as your virtual sales force, helping you promote your products and services. By providing a resource center for your affiliates, you are giving them tools to be successful.
Here are five things your resource center should have:
Training Materials: Some of the people that join affiliate programs will be seasoned veterans. They will have large mailing lists and websites that receive steady traffic. These people will know exactly how to market the products and services to their full potential.
On the other hand, some people will be brand new to the whole idea of affiliate marketing. By providing training materials, such as a guide to getting started with affiliate marketing or a
report on building a mailing list, you will help these newbies get off to a running start.
Sample Emails: Email marketing is a great way to increase sales. In order to catch readers attention and induce the sale, the marketing message contained within an email needs to stand out from all the other emails this person receives. Of course, not everyone is a gifted writer, so helping affiliates with this part is worth the small amount of time invested. Affiliates can increase their sales with pre-written sample emails that they can use to market your products to their individual mailing lists.
Ads: In addition to marketing products via email, some affiliates will want to display ads on their websites and blogs. Its always a good idea to provide affiliates with some text link ads as well as some graphic ads in a few different sizes.
Articles: It's no secret that people turn to the web in order to gain information. By providing affiliates with articles they can use on their websites and blogs, you are helping them drive traffic to their sites, giving their readers a reason to stay on the site for a longer period of time, and promoting your products at the same time.
Special Reports: Providing affiliates with a brandable special report that they can use as a give-away item can help them increase the size of their mailing list. The term brandable means that affiliates can include their individual affiliate link in the report in place of the links that are already included. For example, if you created a recipe book for starting a home business, you could create a brandable report that explained the benefits of creating a home based business versus trying to open an old brick and mortor store front. Within the report, include links to your rebrandable report. Affiliates can put their affiliate link in those spots and then offer the report as a freebie to people who sign up for their mailing list or as a bonus to a product of their own. When you provide these resources to your affiliates, you are helping them become better and more successful marketers. This will, of course, help you in the long run.
As affiliates gain new marketing skills, they will have new ways to market your products and services, therefore hopefully increasing your sales and their commissions.
For an example of our Team ICM Group's resource page click below:
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