If you have an online presence and you are not concentrating on your rankings and conversions you are leaving a ton of cash on the table. Sure PPC is nice and important, but if your sites are not optimized for the search engines, you are literally getting the snot beat out of your wallet. PPC is expensive and potentially a deal breaker for many online businesses. SEO provides you with a wave of untapped and free traffic that can literally transform your business.
SEO or Search Engine Optimization is a process of choosing the most appropriate targeted keywords and phrases related to your site and ensuring that the search engines rank your site or sites so that when someone searches for specific phrases or keywords, your websites are listed at the top of the search results. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building processes. The most popular search engines are Google, Yahoo, MSN Search, and AOL. Obviously Google being the 800 pound gorilla in the room. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually and they do. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.
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New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider and rank its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. That, unfortunately, could get expensive.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Of course there is always the option of learning how to do it yourselves. As confusing as it all may seem, it really doesn't take more than a little tweak her and a little tweak there.
There are literally tons of SEO training programs out on the internet. SEO is fairly simple to learn if you take it in small bites and tweak your website as you learn. If you are looking for a great SEO training program, that will get you all the information you need to increase your traffic, rankings conversions and profits click the link below.
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Don't let the FREE fool you. These videos and reports are from the 800 pound gorilla in the SEO room. These guys know more about SEO and converting traffic into cash, than anyone else on the internet, hands down. They are the leading authority on all things SEO. You will also receive case study videos that will motivate you to learn this stuff even faster.
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Uli
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