It's human nature to love getting something for free. Everybody loves free stuff. Business owners can use this behavioral truth to increase traffic to their websites and generate qualified leads.
Not everyone who visits a website is ready to make a purchase. In many cases, consumers will comparison shop, visiting several times before making a decision. So even if the website is the main portal through which customers place orders, an equally important purpose of the website is to generate leads.
Creating an ezine or newsletter is a common freebie. Subscribers opt in, which means they provide minimal personal information such as first name and email address in order to receive the newsletter or free product. Each new subscriber becomes another lead. The result over time is a large mailing list of qualified prospects who eventually become loyal customers. In addition to the newsletter, business owners email announcements of new products or services to this custom-made pool of potential buyers.
Many website owners give away freebies such as a special report or ebook to increase newsletter sign-ups. This gives visitors to the website an additional incentive to take action, an important step in converting the visit into a future sale. Making the offer time-limited increases urgency and gives prospects a good reason to sign up now, rather than later.
Another benefit of offering freebies is the valuable market information it provides. A significant response to an offer suggests the item is a hot topic among qualified buyers. Such data can be useful in driving new product development for the business.
Marketing experts have noted one downside of the free offer, the possibility of attracting people who solely want the freebie but are not interested in purchasing anything in the future. One way to decrease the likelihood of this is to make the free offer enticing to those in the market for the products and services offered for sale, but unappealing to others. A direct seller, for example, could offer a free item to anyone who books a sales party that month. By tying in the freebie with the desired action, only serious shoppers will respond.
A growing internet trend is to offer visitors a free membership to the websites online community. Membership entitles the user to access restricted areas of the site, publish a profile, and interact with other members of the community.
Industry estimates show that response rates triple when a freebie is offered as incentive for prompt action, effectively lowering the business owners cost per lead substantially. Even if the free gift increases the total expense of the campaign, the higher volume of qualified leads will result in higher sales volume, thus offsetting the additional expense.
Offering freebies in exchange for an email address is increasingly becoming the top method for marketers to recruit a qualified opt in list.
So where do you get freebies to give away if you don't have the inclination to become a writer or have the time to create a product?
Using private label rights (PLR) products you can have your own products ready for sale quickly and easily. Using this content is quite simply the best way to get affordable content quickly. Within hours you can have your own product line put together and ready to start creating freebies and building your unique and qualified list of potential customers.
Here is an example of one of our freebie pages. Click Here
Get all the content you need to start creating freebies. Click Here
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1 comment:
I really like the freebie idea and I will give PLR articles a try to see what I can come up with.
Thanks for your info.
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